Dealer management software for Canadian car dealers
Inventory, your dealer website, leads, deals, and Bills of Sale in one place. Add a vehicle once and it moves from the lot to the site to the signed deal.
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What is DealerHub?
DealerHub is used car dealer software built in Canada for independent dealerships, available to dealers anywhere in the country. It works as a dealer management system (DMS) and a dealer website platform in one. Your team manages vehicles, customers and paperwork in a web dashboard, and your public website, marketplace listings and AI sales chat all work from the same records. It runs in a browser on a desktop or a phone, with nothing to install.
One platform. Every dealership workflow.
Most small dealerships run on a patchwork: a spreadsheet for inventory, a separate website company, logins for each listing site, a paper Bill of Sale pad and a phone full of customer texts. DealerHub replaces that with one record per vehicle and one record per customer, connected from the first VIN scan to the final deal.

Inventory Management
Add a vehicle by entering or scanning its VIN, or import your existing inventory. DealerHub decodes the specifications, and you add photos, pricing and notes. Track every unit through Incoming, Available, Pending and Sold, with no limit on the number of vehicles.
Dealer Websites
Every plan includes a branded, mobile-ready dealer website, with hosting included. It updates from your inventory, shows CARFAX Canada vehicle history, and gives shoppers filters, a payment calculator and an online credit application.
AI Sales Chat
An AI sales chat on your dealer website that answers shoppers' questions about your vehicles 24/7 in a natural conversation, using real vehicle information from CARFAX Canada.
AutoTrader.ca and CarGurus Feeds
Choose which vehicles go to AutoTrader.ca and CarGurus with an on/off toggle per vehicle, per marketplace. Feeds update nightly, so the price and status changes you make in DealerHub carry through.
CRM, Leads & Customers
Work your leads on a visual pipeline and keep each customer's profile, files, ID, deals and activity in one place. When a lead is ready to buy, start the deal from their record.
Deals & Bill of Sale
Build retail and wholesale deals on cash or financed worksheets, use built-in Dealertrack-compatible credit application forms, record deposits, and produce an OMVIC-compliant Bill of Sale for Ontario deals. DealerHub is also QuickBooks-ready.
Wholesale Network
List units for other DealerHub dealerships to see, in a private, dealer-only network, with no wholesale fees. Buyers can search by make, model, year, stock number or VIN and start a wholesale deal straight from your listing.
Reports
Review sales, inventory aging, lead activity and dealership performance for any date range, and export what you need, without rebuilding spreadsheets.
Mobile
Open DealerHub in your phone's browser on the lot. Scan a VIN barcode with the camera, start the vehicle record standing beside the unit, and get back to work.
A dealer website that updates from your inventory
Every DealerHub plan includes a branded, mobile-ready dealer website, with hosting included. Vehicles, photos and prices come straight from your DealerHub inventory, so when you add, reprice or sell a car, your site reflects it without anyone re-entering it. Shoppers get grid and list views, advanced filters, CARFAX Canada vehicle history, a payment calculator, an online credit application and an AI sales chat that answers their questions 24/7.
See dealer websites
A dealer-only wholesale network, built into your DMS
List wholesale units for other DealerHub dealerships to see, in a private network that's visible only to signed-in DealerHub dealers, with no wholesale fees. Buyers search by make, model, year, stock number or VIN and review photos, wholesale price, mileage and seller details. When they're ready, they start a wholesale deal straight from the listing, with the vehicle, seller and price already attached.
See the Wholesale Network
How DealerHub works, day to day
1. A vehicle arrives
Scan or type the VIN. DealerHub fills in the available specifications and adds the unit as Incoming.
2. Get it ready and publish it
Add photos, price and notes, then mark it Available. It shows on your dealer website with its CARFAX Canada information. If you've switched them on, it also goes to AutoTrader.ca and CarGurus in the next nightly feed.
3. A shopper has questions, any time of day
The AI sales chat on your website answers questions about the car around the clock. When the shopper reaches out, you follow up from your lead pipeline, with their history in one customer profile.
4. Structure the deal
Start the deal from the vehicle or the customer, so the details you've already entered carry over. Choose cash or financed, complete the credit application, record the deposit, and generate the Bill of Sale.
5. Close it out and review
Vehicle status updates as the deal moves to Pending and Sold. Your reports show what sold, what's aging and how your pipeline is moving.
Built for the way Canadian dealers actually work
DealerHub is built around the connected workflows independent dealers use every day: merchandising vehicles, answering shoppers, following up with customers, completing paperwork, moving units dealer to dealer, and reporting on the results.
- Available to dealers anywhere in Canada
- OMVIC-compliant Bill of Sale for Ontario dealers
- CARFAX Canada integration
- Nightly AutoTrader.ca and CarGurus feeds with per-vehicle control
- Dealertrack-compatible credit application forms, built in
- QuickBooks-ready
- Incoming, Available, Pending and Sold vehicle statuses
- Role-based access for owners, managers and salespeople
- Mobile VIN scanning from your phone's browser
Who DealerHub is for
DealerHub is for independent used-car dealerships in Canada that want one system instead of five. It suits:
- Single-rooftop dealers who want inventory, a website, listings and paperwork under one login
- Owner-operators who need to work from the lot as easily as from the desk
- Dealers who buy and sell wholesale and want retail and wholesale deals in the same place
- Small dealer groups with more than one location, who need roles for owners, managers and salespeople and a way to switch between stores
Included on every plan
DealerHub is in early access and pricing is being finalized. Every plan includes:
- No setup fee
- No per-vehicle fees, and unlimited vehicles
- Website hosting included
- AI sales chat on your website
- No wholesale fees
- Add more users as your team grows
- Help migrating from your current platform
- Export your data anytime
Common questions
Is DealerHub a DMS or a website provider?
Both. DealerHub is dealer management software, covering inventory, CRM, deals and documents, and it includes a hosted dealer website fed from the same inventory.
Do I need to install anything?
No. DealerHub runs in a web browser on desktop and mobile. There's no separate app to download.
Which listing sites does DealerHub send inventory to?
AutoTrader.ca and CarGurus, through nightly feeds you control vehicle by vehicle.
How long does setup take?
Under an hour. If you're moving from another platform, we'll help you bring your inventory and documents over.
Is my data shared with other dealers?
Only the units you choose to list in the Wholesale Network, and only signed-in DealerHub dealerships can see them. Your inventory, customers and deals stay in your own dealership workspace, and you can export your data anytime.
See DealerHub with your dealership in mind
Bring your workflow questions. We'll show you how the tools fit together, from entering inventory to the completed deal. Or start a 14-day free trial and look around on your own.