Lead pipeline
See open opportunities by stage and move each lead through your sales process, so you know what needs attention today.
All DealerHub features
Keep every opportunity moving
Dealer CRM for Canadian used-car dealers: leads, customers and deals together
Follow up on every lead, keep each customer's history in one profile, and start the deal without re-entering what you already know. DealerHub's CRM is built into the same system as your inventory and paperwork.
DealerHub.ca
What the DealerHub CRM does
A CRM (customer relationship management) is where you keep track of who's interested in what and what happens next. In DealerHub, leads sit on a visual pipeline you move through your sales stages, and every customer has a profile holding their details, files, ID, deals and activity. Because the CRM lives in the same system as your inventory and deals, a lead can turn into a customer and a deal without being copied between tools.
Who it's for
Small sales teams and owner-operators who track leads in a notebook, a spreadsheet or their phone today, and anyone who has lost a deal because nobody remembered to call back.
What's included
Customer profiles
Open a complete customer view showing profile details, deals, documents, files, identification and activity, all in one place.
Files and identification
Keep customer documents and ID uploads attached to the right profile instead of in email attachments or a filing cabinet. Use the import function to bring existing documents into DealerHub.
Deal creation
Start a deal from a customer or a lead, so the information you already have carries forward into the worksheet and paperwork.
How it works, day to day
- A shopper asks the AI sales chat about a vehicle on your website, then reaches out to your dealership.
- You add them to the pipeline and move them along as you follow up.
- Their profile collects what you learn: documents, ID, activity and the vehicles they're interested in.
- When they're ready, you start the deal from their record and DealerHub carries their information into it.
How the CRM connects to DealerHub
- Dealer Website: inquiries from your website connect to your lead pipeline.
- Inventory: leads and deals connect to the vehicle.
- Deals & Bill of Sale: customer details carry into the worksheet, credit application and documents.
- Reports: lead reports show pipeline activity and outcomes by status and timeframe.
Dealer CRM FAQs
Do I need a separate CRM?
For most small dealerships, no. The DealerHub CRM is included and connected to your inventory, website and deals.
Can I store customer ID and documents?
Yes. You can upload customer files and identification to their profile. They're kept in your dealership's own DealerHub workspace and aren't shared with other dealers.
Can I bring documents over from my current system?
Yes. DealerHub has an import function for documents, and our team helps dealers migrate from other platforms.
Can I control what each team member sees?
DealerHub uses role-based access with owner, manager and salesperson roles, so each person works with the tools that fit their job.
Never lose track of a customer
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